Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users.
Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.
Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case.
The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media platforms, and we want to let you know some of our favorites.
“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.
Most small and medium sized businesses have a tight marketing budget – especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.
Social media marketing can be time consuming. You may spend hours upon hours trying to get it right and still see little growth in your followers. So what can you do to be more effective and save time in the process? Here are ten tools that can streamline your social media efforts and even offer guidance.
As Facebook continues to provide interactive ways for brands to engage with customers, businesses are increasingly turning to the social media platform to build a recognizable brand for both existing and future customers. Following Facebook’s recent expansion of its video capabilities, businesses now have some new toys to play with, such as Video Views Objective.
Twitter , the microblogging service used by CNN , Oprah and none other than President Obama seems to have taken the world by storm, and is fast becoming an indispensable tool for many small and midsized businesses as well Twitter allows company owners to share short “tweets” or posts a maximum of 140 characters each to give quick, live updates to “followers” on the Twitter service. A few days ago, the Wallstreet Journal published an interesting article on how Twitter has become a life saver for many business owners in a crisis . One company used the service to update customers when their website went down because of a hacker. Another study from Warrillow , a consulting firm, says that small businesses are also using the service to search for deals and promotions online. In fact, according to the company, they use the service a whopping 7 times more than other social networks. It’s interesting to learn the many ways that businesses are using services such as Twitter to their advantage. How about your business? Are you using it as well? Let us know! Related articles: One in Five Tweets Are Free Brand Advertising (mashable.com) Facebook Adds Twitterlike Tagging Feature (myventurepad.com) 7 Times As Many SMBs Use Twitter To Find Deals (smallbizresource.com)
Social Networking websites are usually associated with consumer services such as MySpace and Facebook . But did you know that there are literally dozens of social networking websites out there specifically targeted toward businesses? InsideCRM.com’s editors have compiled a list of the top “50 Social Sites That Every Business Needs a Presence on” which is available online at their website . This list is divided into five categories: Social-Media or Social-Bookmarking Sites, which allow users to share their favorite websites or track and vote upon various online articles and resources. Professional networking sites, which allow networking among organizations and individuals for business purposes. Niche sites, which target a specific community of users in a particular industry, profession, or with specific shared interests. General social media sites, which have business applications such as the popular Twitter service. Job sites, which are geared towards recruitment and talent management. Head out to InsideCRM.com to find out more. Related articles: Social Networking And Your Business (smtusa.com) Social Networking and Technical Communicators | On the Write Road (jonggunlee.tistory.com) B2B Social Media: Got Your Toe Wet, Now It’s Time to Swim (socialmediatoday.com)