A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations.

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed.

As a business owner, you know that gaining and growing a solid base of loyal customers is crucial to the success of your venture. Therefore, the effectiveness and reliability of your customer relationship management (CRM) system will determine how far your company will go.