To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.
Time is of the essence, especially for small- or medium-sized businesses. To keep up with your competitors, spending most of your day rummaging through your inbox won’t help. Use these Gmail tips and tricks and spend less time in front of the monitor and more time enhancing your bottom line.
Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.
Despite the Cloud being a powerful and cost-effective solution that many small- and medium-sized businesses welcome with open arms, there are hidden costs that some business owners might not be aware of. It might cost you little at first, but it has the potential to snowball and cost more than your weight in gold.
Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.
When it comes to Mac devices, data privacy and security should be your #1 priority, not an afterthought. Without implementing sufficient security measures, you’re leaving the door open for cybercriminals to ransack your sensitive data. Keep your bases covered and fortify Mac security with these six tips:
Let’s start with the basics and head over to the Security & Privacy pane in System Preferences.
Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:
Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two.
eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website.
Many would initially blame hackers for an extremely slow website or being delisted from search engines, but that’s not always the case. When it comes to managing your website, how sure are you that all your bases are covered? If you are unsure, you might want to give this WordPress maintenance checklist a try.
With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines.