Using Pinterest to market your SMB

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

Build better chatbots with these 5 tips

Build better chatbots with these 5 tips

Before the US reached its current golden age, it went through a period known as the Wild West stage. This had less to do with cowboys and shootouts and more to do with limitless possibilities that can almost overwhelm you. That’s exactly where chatbots are today, With a myriad of ways to customize your chatbot, it’s so easy to get lost in all your options! To sustain your focus, we offer 5 tips to help you make your next chatbot a better one:

Emulate the WeChat Model

This Chinese cross-platform instant messaging app has housed chatbots since 2011 and shows no signs of letting up.

Instagram and its corporate benefits

Instagram and its corporate benefits

“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

Effective online reputation marketing tools

Effective online reputation marketing tools

You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away.

Online community building for businesses

Online community building for businesses

What do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is astounding, to say the least.

4 benefits of online scheduling

4 benefits of online scheduling

As healthcare practices across the nation continue to find out, patients place ever-diminishing levels of importance on care alone. While it is and will forever be a factor that influences a person’s decision, convenience has become another key area patients look at when choosing a healthcare facility.