Using Pinterest to market your SMB

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

Why you should review social media policies

Why you should review social media policies

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines.

SMBs are set to enjoy free Windows 10 upgrade

SMBs are set to enjoy free Windows 10 upgrade

If your small- or medium-sized business has yet to get a Windows 10 upgrade, fret not! Microsoft has just announced the good news. The tech giant is bringing back free Windows 10 upgrades exclusively for SMBs that passed on the previous offer. If you’re still doubting about getting that upgrade, these additional facts might help you change your mind.

Collaboration-driving Office 365 updates

Collaboration-driving Office 365 updates

Communication might be the key to personal relationships, but collaboration is the key to business connections. That’s why many small- and medium-sized businesses are looking into Office 365, a productivity and collaboration-enhancing software that allows employees to stay productive on-the-go.

New SMB dashboard app from Twitter

New SMB dashboard app from Twitter

If you aren’t a celebrity or a multimillionaire capable of purchasing millions of Twitter followers, it’s quite hard to establish a notable online presence these days, especially if you’re a small- or medium-sized business. It’s undeniable that the benefits of a strong online presence on prominent social media platforms such as Twitter are numerous.

The three types of client virtualization

The three types of client virtualization

According to a Research and Markets report, client virtualization is expected to drive continual growth in the IT sector. Long gone are the days of tedious one-on-one interaction between servers and systems, it is now time to embrace the automated and virtualized alternative.

Cost efficiency and virtualization

Cost efficiency and virtualization

Small and medium-sized businesses have been seeing improvements in cost reduction and disaster recovery with the adoption of virtualization. Over the last year, virtualization has enabled Strem Chemicals, a Massachusetts-based manufacturer and marketer of specialty chemicals, to see improvements beyond their bottom line.