Using Pinterest to market your SMB

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

Boost your SMB’s social media presence

Boost your SMB’s social media presence

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:

Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two.

Why you should review social media policies

Why you should review social media policies

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines.

A beginner’s guide to Snapchat for business

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post.

Which social media platforms suit your SMB?

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their options before making an investment.

Group voice call now possible on Facebook

Group voice call now possible on Facebook

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps in the market, particularly in desktop group video calling.

Social media alternatives for business

Social media alternatives for business

The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media platforms, and we want to let you know some of our favorites.

Facebook at Work improves communication

Facebook at Work improves communication

Facebook has been used by people to connect and share information for a long time. However, until now Facebook struggled to break into the world of business. The good news is that starting today, the launch of Facebook at Work will make it possible to incorporate social media into your company’s workflow.